Tim Cook is back in China.
He visited for years when he oversaw the development of Apple’s vast, China-centric supply chain. He returned repeatedly as Apple has built up a critical retail business selling high-end phones to China’s status-conscious middle class.
Cook caught flack late last year for unapologetically attending a government-sponsored Internet conference, what with the Chinese government’s policies of censorship and shutting out U.S. Internet companies. At a Fortune forum immediately following that appearance, he defended his intention to remain “in the arena” and to engage with China.