In 2013’s Big Data, Viktor Mayer-Schönberger, professor of digital governance at Oxford, described the necessity of using digital information to better connect with customers and train automated systems. In the new Reinventing Capitalism in the Age of Big Data, Mayer-Schönberger, joined by journalist Thomas Ramge, expands that vision as dramatically as the title implies. Big data, the authors argue, is an omnipresent force that will create a new world—one in which large public companies may no longer be relevant at all.
