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Amazon Picks Melbourne as the Location For Its First Warehouse in Australia

August 3, 2017

Via: Fortune

U.S. retail giant Amazon.com (AMZN, -0.03%) unveiled the location of its first warehouse in Australia on Thursday, picking an industrial area outside Melbourne in a major step towards launching operations in the world’s 12th-largest economy.

Australians can already buy Amazon products from offshore, but the prospect of an Amazon warehouse adds to pressure on traditional brick-and-mortar retailers to protect already-fragile sales.

The Seattle-based retailer confirmed plans to bring its online shopfront service, Amazon Marketplace, to Australia in April, without saying when it would begin the service or where it would locate its warehouses in the vast country.

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