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Coinbase Launches ‘Prime’ Service in Push to Lure Big Institutional Investors

May 15, 2018

Via: Fortune

Coinbase has unveiled a spate of products and services aimed at major players in the financial industry. Tuesday’s announcement, which included a new “white glove” offering called Coinbase Prime, comes as the San Francisco digital currency exchange seeks to entrench its dominant position in an increasingly competitive U.S. cryptocurrency market.

In addition to the new Prime service—which offers sophisticated trading and data tools to institutional investors—the company also announced “Coinbase Markets,” which will draw on its new Chicago office to create a souped-version of its existing exchange service.

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