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Target Had a Strong Holiday Season. But It Came at a Big Cost

March 6, 2018

Via: Fortune

Back in October, Target (TGT, -1.53%) made it clear it wasn’t going to let rivals Walmart (WMT, +1.35%) and Amazon.com (AMZN, +2.18%) run away with the prize during the 2017 holiday season.

It seems its plan worked. The discount chain’s posted strong sales results in the fourth fiscal quarter, which ran from November to January, with the company reporting Tuesday that comparable sales rose 3.6% as Target kept its momentum following the peak Black Friday-to-Christmas period. More crucially for any retailer, shopper traffic was way up — as were online sales, which rose 29%, besting Walmart’s digital growth during the period.

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