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Supermarkets target football fans as grocery inflation eases further

June 18, 2024

Via: Sky News

Kantar Worldpanel – which tracks supermarket till prices, sales and market share – said its measure of grocery inflation slowed to 2.1% in the four weeks to 9 June from 2.4% the previous month.

That left the figure at its lowest level since October 2021 – just months before the war in Ukraine prompted an unprecedented leap in till prices, becoming a key plank of the energy-driven cost of living crisis.

The report showed there is still upward pressure on the cost of items such as chilled fruit juices, vitamins and supplements and chocolate confectionery – the latter a consequence of poor cocoa harvests.

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