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Amazon could make billions of dollars by utilizing an ‘advertiser’s dream of data’ (AMZN)

Amazon’s exposure to consumers gives the company the ability to not only interact on many levels with customers, but to also get to know their spending habits and their interests.

This data gives the ecommerce behemoth significant clout, and represents an “advertiser’s dream of data,” because it can leverage a plethora of real sales information that advertisers can use to optimize their spending on both a brand and sales conversion basis.

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