Like most things that arrive suddenly and unexpectedly, the wave of financial technology startups that appeared at the start of the decade was met with skepticism, apprehension — even contempt. This so-called Fintech Revolution threatened to take down the financial industry in the same way that ecommerce had disrupted traditional retail so many years before.
It’s only natural, then, that these two maverick tech industries have become something like brothers in arms as they battle against the old guard. Fintech is still in its nascent stages and continues to be widely misunderstood — by many online retailers as well as the wider population — but it presents a multitude of opportunities for merchants and has tremendous potential to propel ecommerce to new heights.
