New lower prices at Whole Foods Market may not dispel the natural grocery chain’s “whole paycheck” reputation, but it could build stronger relationships with owner Amazon.com Inc.’s Prime members, much like Costco Wholesale Corp. has with its loyal repeat customers.
On Wednesday, Whole Foods lowered prices on hundreds of items including organic rainbow chard and mixed-medley cherry tomatoes.
The grocer, which was acquired by Amazon AMZN, +0.34% in August 2017, said Prime members can expect more than 300 exclusive deals over the next few months in addition to 10% off of sale items.
