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Avocado prices hit a record high as Super Bowl Sunday approaches — the biggest single-day demand of the year for the fruit

February 7, 2022

Your famous Super Bowl guacamole may cost you more this season, as avocado prices hit a record high.

A 20-pound box of Hass avocados from Mexico’s largest exporter to the US costs $6.29 more than it did during the same time period last year, according to Bloomberg estimates of US and Mexican agricultural market data.

Though the data series only goes back about 20 years, avocado prices have increased nearly eightfold in that time. Meanwhile, per capita consumption has doubled in the past decade, Bloomberg reported.

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