Samsung’s effort to change its product strategy for the year has benefitted the smartphone manufacturer and helped it increase its market share globally and in the Middle East and Africa region, amid a fall in overall global sales, industry experts told TechRadar Middle East.
Nabila Popal, senior research manager at International Data Corporation (IDC), said that Samsung has already posted a very positive first half of 2019 in the Gulf Cooperation Council countries with a healthy 7% growth in unit share and this is likely to continue.
