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Daimler CEO expects ‘intense competition’ if Apple and Alibaba enter electric vehicle market

April 15, 2021


The chief executive of Germany’s Daimler believes the automaker will face stiff opposition from tech giants like Google, Apple and Alibaba if they decide to launch their own electric vehicles.

While the tech giants are yet to start selling their own cars, reports suggest they could soon launch products that combine hardware and software as the electric vehicle race heats up.

“There will be intense competition,” Daimler CEO Ola Kallenius told CNBC’s Annette Weisbach on Thursday when asked if he was concerned about digital companies entering the electric vehicles market.

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