Households will now be paid £3 per kilowatt hour instead of 52p if they avoid high-power activities – such as cooking and using the washing machine – when demand is high during peak hours.
The scheme is aimed at easing pressure on the UK power grids this winter, amid a potential energy shortage.
Writing in The Guardian, Fintan Slye, the director of the National Grid’s electricity system operation, said: “Businesses and homes can become virtual power plants and, crucially, get paid like one too.