The center found that 60% of survey respondents supported student-athletes being paid for use of their NIL. It was administered in mid-May, prior to the Supreme Court decision.
The issue of players being paid for their personas has taken off. California was first to pass a law, in 2019, authorizing student-athletes to profit from their NIL. Since then, many other legislatures have proposed similar measures. And several are due to take effect July 1.