DETROIT — When it comes to rugged vehicles that go off the road, over rocks and into the mud to experience nature, Jeep for years has cornered the U.S. market.
Now Ford is reviving the Bronco brand name in an effort to take a slice.
Later this month the company will introduce two new off-road vehicles, a Ranger pickup-sized Bronco that will come in two- and four-door versions, and the smaller Escape-sized Bronco Sport, both aimed at taking sales from Fiat Chrysler’s top brand.
