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Here’s why Budweiser-owner AB InBev is paying £71 billion for SABMiller

Here’s why Budweiser-owner AB InBev is paying £71 billion for SABMiller

October 13, 2015

Via: itCurated
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It looks like Budweiser-owner AB InBev has finally sealed the deal to merge with SABMiller, bringing together the world’s largest and second-largest brewers.

AB InBev is having to cough up £71 billion, or £44 a share, after AB InBev played a long game of hardball. The original bid was £38 a share.

SABMiller’s chairman Jan du Plessis said in a rejection of an earlier offer: “AB InBev needs SABMiller.” He’s not wrong.

One map featured on a website produced by AB InBev promoting the deal shows exactly why AB InBev wanted the deal to happen and why SABMiller was able to drive the price higher.