It looks like Budweiser-owner AB InBev has finally sealed the deal to merge with SABMiller, bringing together the world’s largest and second-largest brewers.
AB InBev is having to cough up £71 billion, or £44 a share, after AB InBev played a long game of hardball. The original bid was £38 a share.
SABMiller’s chairman Jan du Plessis said in a rejection of an earlier offer: “AB InBev needs SABMiller.” He’s not wrong.
One map featured on a website produced by AB InBev promoting the deal shows exactly why AB InBev wanted the deal to happen and why SABMiller was able to drive the price higher.