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How Best Buy escaped the retail apocalypse

May 26, 2017

Via: CNBC

Shares of Best Buy surged more than 20 percent Thursday after the company posted unexpected sales growth in same store locations.

Best Buy is a retail anomaly because it’s an enjoyable place to shop.

Step inside one of the company’s stores and it’s like walking into the Willy Wonka Chocolate Factory for gadget-geeks.

This is all by design.

Best Buy has worked with partners like Google and Samsung to establish small sections of the store where each can show off new products.

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