The pandemic, and Americans’ turn to e-commerce during it, have hastened the death of brick-and-mortar. J. Crew, Neiman Marcus, JCPenney, and Pier 1 Imports have all announced their file for bankruptcy since the onset of the virus.
E-commerce isn’t just growing during the pandemic—it’s exploding. Around 1 in 2 U.S. adults increased their online buying levels during the pandemic, finds a Fortune-Civis Analytics poll conducted between May 22-27 among 2,045 U.S. adults. This surge in online shopping appears to be speeding up the trajectory for e-commerce by years.