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Retailers Set For Another Unprecedented Holiday Season

July 20, 2021

It may be the dog days of summer, but retailers are already busy planning for a holiday season geared toward experiential, but less expensive, gifting.

The new forecast from Salesforce, released Tuesday (July 20), also predicts that logistical challenges could pose a $200 billion retail headwind in the second half of the year.

The issue this year is on inbound logistics — such as a shortage of shipping containers and delays at ports — rather than last-mile delivery, which delayed 700 million packages in 2020.

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