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Tesla to Raise Prices and Reduce Store Closures in Latest Strategy Switch

March 11, 2019

Via: Fortune

Tesla has done a partial U-turn on a retail-strategy shift—unveiled less than two weeks ago—that was to involve the closure of most of its stores, in a bid to go “online only.”

In a blog post late Sunday, Elon Musk’s electric-car outfit said it had decided to keep “significantly more” stores open than planned, and will even reopen “a few stores in high visibility locations that were closed due to low throughput…but with a smaller Tesla crew.” Overall, it will only be shuttering half as many stores as it was going to.

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