Tis the season to be jolly — but not if you’re a British clothing giant

December 21, 2018

A cocktail of changing consumer habits, millennials’ aversion to shopping and the big Brexit clouds gathering over Britain’s high street have retail bosses quaking in their Prada loafers.

On Monday, online fashion chain ASOS ASC, +4.22% usually a bankable star of the retail sector, slashed earnings targets and spooked the market in the run up to the crucial festive trading period.

It joined a raft of older, more established players in a chorus of Christmas gloom.

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