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Under Armour shares rise as retailer reports surprise profit for holiday quarter

February 10, 2021


Under Armour on Wednesday reported a surprise profit for the holiday quarter, with sales boosted by strong digital growth and expenses kept in check.

The retailer has been one key beneficiary during the Covid pandemic, along with Nike and Lululemon, of more consumers looking for athletic apparel to wear for at-home workouts or just around the house.

“There’s been a resurgence in terms of fitness … personal fitness, and general wellness,” CEO Patrik Frisk told analysts during a conference call. “We’re an authentic athletic performance brand.”

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