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Urban Outfitters is getting into the $30 billion secondhand apparel business with a new online thrift store

August 25, 2021

Urban Outfitters is launching online resale store Nuuly Thrift this fall, as the company joins the growing secondhand sale trend fueled by younger consumers’ concerns over sustainability and repeating outfits.

“URBN has been in the vintage renewal business since our founding in 1970,” Urban Outfitters CEO Richard Hayne said in a company press release. “With the launch of Nuuly Thrift, we’re excited for URBN to capitalize on shifting customer behavior and gain market share in the rapidly expanding online resale market.”

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