Adobe is acquiring ad tech company TubeMogul for $540 million, net of debt and cash, the company announced on Thursday.
The deal will see Adobe acquiring all TubeMogul’s common stock for $14 per share. TubeMogul went public in 2014, listing at $7 a share. Its stock is currently trading at around the same price.
TubeMogul specializes in video advertising and offers advertisers a demand-side platform (DSP) to plan, buy, and measure video ads using automated systems.