Twitter has officially completed the sale of its mobile ads platform MoPub to AppLovin, netting the company a cool $1.05 billion.
MoPub helped Twitter generate around $190 million in revenue during 2020, but the company felt that having the platform was impacting its ability to execute in other areas, such as catering to SMBs and e-commerce, both of which are areas of strength for Meta (formerly Facebook).
The deal was originally announced in October 2021.
