Popular browser extension Adblock Plus announced today that it has started its own ad network called Acceptable Ads Platform, or APP.
But wait, you ask, aren’t ad blockers supposed to block ads, not serve them?
Yes, but Adblock Plus doesn’t see ads as the enemy. Instead, the company views bad, intrusive advertising as its real nemesis.
“The Acceptable Ads Platform helps publishers who want to show an alternative, nonintrusive ad experience to users with ad blockers by providing them with a tool that lets them implement Acceptable Ads themselves,” says Till Faida, co-founder of Adblock Plus, in a press release.
