While you can now make most purchases online, from groceries to home cinema systems, the car industry has lagged behind, with a limited number of options available.
But with consumers increasingly confident about buying online, and with some dealers seeing a huge increase in online users and out of hours enquires, Volvo feels the time is right to launch a complete, end-to-end, vehicle purchasing service.
It may not be the first company to offer the ability to buy a car completely online, with rival brands like Tesla offering this already, but Volvo believes its new premium service will be the most comprehensive, especially as it will offer a guaranteed part-exchange price and all finance options.
