Chipotle is making another push to convince people that its food won’t make them sick, with plans to run more newspaper and digital ads outlining the safety steps it has taken since last year’s E. coli outbreak.
The ads beginning Wednesday will be an open letter from co-CEO Steve Ells, who also recorded a video that will be promoted online. The move underscores the Denver-based company’s struggle to rebound from a series of food scares and extinguish any doubts that its burritos and bowls are safe to eat.
