As convenience stores increasingly compete with restaurants and grocers, the industry is seeing a stronger need to “step up their game in setting themselves apart from their competitors,” according to Incisiv’s report.
Part of that is a matter of aesthetics, with stores reimagining their customer-facing spaces. Just over half of the execs said there needs to be an emphasis on a transformed look and feel inside c-stores, to make the space more inviting and pleasing for customers.
While less than a third of respondents were satisfied with their current foodservice program, 24% said they were planning to accommodate even more dine-in customers by growing the space for them to sit and eat.
