Samsung’s reputation has taken a battering over the last year.
Its Galaxy Note 7 smartphone was a disaster of unprecedented proportions — the premium device wouldn’t stop exploding, forcing Samsung to issue a global recall that cost it $5 billion (£4 billion) in losses and lost sales.
And now it’s seeing the consequences with consumers.
Every year, Harris Poll ranks the reputation of the 100 most visible companies in the US — and this year, Samsung has dropped dramatically. In 2016, it was ranked seventh; today, it has dropped to 49th. (In 2015, it was ranked third.)
