Recently, Premier Forest Products made a significant move by acquiring Stairway Joinery, a company established in 1988 and based in Westbury, Wiltshire, that specializes in designing and manufacturing bespoke staircases for residential and commercial markets. Terry Edgell, CEO of Premier Forest Products, emphasized that this acquisition aligns perfectly with their strategy to strengthen their presence in South West England. By adding bespoke staircases to its existing product line, the company enhances its ability to serve both residential and commercial markets, thereby reinforcing its market position as a specialist in timber solutions.
Premier Forest’s strategy aims not only at expanding their product offerings but also at creating synergies that benefit their customers. The acquisition is expected to bolster Premier Forest’s competitive edge, providing them with a more diverse portfolio of products. This diversification is crucial as it allows Premier Forest to meet a broader range of customer needs, thereby increasing customer satisfaction and loyalty. The anticipated synergies from this partnership are expected to benefit customers by offering them a wider array of high-quality products and services, ultimately solidifying Premier Forest’s standing in the market.
Strategic Growth Through Mergers and Acquisitions
This acquisition is not an isolated event but part of Premier Forest’s broader strategic growth plan, which heavily relies on mergers and acquisitions. Gambit Corporate Finance has been advising Premier Forest on its M&A strategy for several years, facilitating six transactions for the company in the past three years. Among these are the recent acquisitions of PWIDF, Decorpanel, and North East Sheets & Panels in 2023. The Gambit team, led by partners Geraint Rowe and Sam Forman along with manager Harrie Thorrington, directed the deal structuring, negotiations, and overall project management. Their close working relationship with Premier Forest’s shareholders and management team was pivotal to the deal’s success, ensuring seamless integration and realization of anticipated benefits.
Sam Forman, a partner at Gambit, expressed satisfaction with the acquisition, highlighting the significant opportunities it presents for Premier Forest Products. Forman mentioned that the acquisition would allow Premier Forest to diversify its product range, tap into a loyal customer base, and reinforce its market presence in South West England. By integrating Stairway Joinery, Premier Forest is strategically positioned to gain a competitive advantage, leveraging its expanded product line to cater to diverse market demands. This strategic acquisition underscores Premier Forest’s commitment to growth and innovation in the rapidly evolving timber industry.
Reinforcing Market Presence and Product Offerings
Premier Forest Products recently made a notable acquisition by purchasing Stairway Joinery, a company founded in 1988 and located in Westbury, Wiltshire, that specializes in creating custom staircases for both residential and commercial markets. Terry Edgell, CEO of Premier Forest Products, stated this acquisition aligns with their strategy to expand their presence in South West England. By integrating bespoke staircases into its existing product line, Premier Forest strengthens its capability to serve a diverse range of customers, enhancing its reputation as a specialist in timber solutions.
This strategic move is not just about product expansion but also about creating beneficial synergies for their customers. The acquisition is anticipated to boost Premier’s competitive advantage, offering a broader product portfolio. Such diversification is vital for meeting a wider array of customer needs, thereby improving customer satisfaction and loyalty. The expected synergies from this merger aim to provide customers with an expanded selection of high-quality products and services, ultimately solidifying Premier Forest’s market position.