In a significant move within the fintech Buy Now Pay Later (BNPL) arena, BharatX has strategically acquired Zenifi, the healthcare finance start-up known for its innovative zero-cost and low-interest Equated Monthly Installment (EMI) solutions for patients. This acquisition marks BharatX’s entry into the healthcare lending domain and its commitment to addressing the acute need for instant credit options, especially during medical crises when funds are most urgently required.The convergence of BharatX’s financial acumen and Zenifi’s healthcare financing ingenuity presents a new horizon in customer-centric financial offerings. BharatX is set to take advantage of its existing partnerships with a network of over 125 brands, using the platform to effectively scale medical financing solutions. The collaboration between these two entities is not just a venture into uncharted territory for BharatX but also serves as a notable example of the emerging trend of fintech solutions addressing niche markets that demand quick access to credit, like emergency healthcare.
