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Instagram Wants to Help Users Buy Products in its App

March 19, 2019

Via: Fortune

Instagram is strengthening its role in e-commerce by allowing users to pay for dresses, makeup, and watches inside its app.

The new checkout feature, which begins rolling out on Tuesday, lets users make in-app purchases from 23 retailers, including Nike, Burberry, and H&M. The list of retailers is expected to grow.

“When we set out on this journey a few years ago, our intention was to build a complete shopping experience for people,” said Vishal Shah, Instagram’s head of product, adding that the new feature gets the company one step closer to accomplishing that goal.

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