Non-fungible tokens, or NFTs, are a lot like sneaker drops: They come in limited quantities, depend on sky-high demand and stir speculative crazes in the resale market. It should come as no surprise, then, that Nike , Adidas and Under Armour have dipped their toes into the market. Can they hit the ground running?
NFTs are digital assets—art, videos, anything that can exist digitally—that are tradable but not “fungible,” meaning they are unique and can’t be exchanged for an identical asset.
