Sky News has learnt that the Spanish-owned lender has told the Advertising Standards Authority (ASA) that the Nationwide television commercial – featuring the actor Dominic West as an arrogant bank boss – is misleading about its rivals’ approach to closing branches.
The complaint was filed during the autumn, soon after the building society campaign launched, according to insiders, but has not been publicly disclosed.
The ASA has yet to adjudicate on it.
