You may be familiar with the old saying, “Raise money before you need it.” That’s a sound principle.
As you build your company, investors may reach out to you to set up a meeting. Meet with them — even if you’re busy and aren’t seeking funding quite yet. Doing so allows you to start conversations with the ball in your court (you can share as much or as little about your company as you want)and gives you time to learn about the different kinds of investors that are out there.
