Selerity, the company made famous in April for breaking news of Twitter Inc.’s TWTR, +0.52% revenue miss about an hour earlier than scheduled—and doing so on Twitter, of all places—is now putting its algorithms to use for people, rather than just trading machines.
Last week, the company announced that it—along with McGraw Hill Financial MHFI, -1.57% and Dow Jones —will contribute to new business messaging tool provider Symphony, which will use Selerity’s technology to give its users relevant, timely news. (Dow Jones, a News Corp. NWSA, -1.08% company, is the publisher of MarketWatch.)
For Ryan Terpstra, founder and chief executive of Selerity, the deal marks a shift in focus from news for traders’ computers to news for people.
