British luxury goods maker Burberry, which is famed for its beige trench coats and patterned scarves, reported a 2% rise in retail revenue to £1.1 billion ($1.7 billion) for the first half of the year.
But it wasn’t taken as good news – sales in China are cratering.
Burberry is now desperately trying to use other types of marketing and advertising to bolster sales elsewhere, including using Snapchat and Apple Music.
The retailer initially seemed to deliver a glut of positive news in its trading update for the first half of the year — Japan saw comparable sales growth well in excess of 50% while Europe delivered double-digit percentage comparable sales growth.
But China sales are in a terrible state.
