If you ask Terri Kelly what she does to make W.L. Gore such a great place to work, she’ll say she has it pretty easy: “This is something our founders thought through almost 60 years ago.” Since Kelly took the helm in 2005, Gore has made Fortune’s list of Best Companies to Work For every year—but to be fair, it had already been on every year since we started the ranking in 1998.
With a track record like that, Gore might seem an odd candidate for a dramatic culture overhaul. But a little over two years ago, Kelly and her executive team began to see some concerning trends.