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Ford pauses Maverick orders to keep up with huge demand for the $20,000 truck

January 24, 2022

Ford will temporarily pause orders for its Maverick pickup truck as it works to meet huge demand for the new, $20,000 model.

Customers will be able to reserve a 2022 Maverick until Thursday evening, a Ford spokesperson told Insider. After that, the order books will be closed until sometime this summer. The Wall Street Journal first reported the pause on Monday.

Ford is taking the step so it can focus on fulfilling existing Maverick orders. When orders open back up again, customers will be able to reserve a 2023 model. In the meantime, buyers can still purchase a Maverick from dealer stock, the spokesperson said.

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