The Indian online smartphone shipment rate has seen a 17% YoY growth in Q1 2019 while the offline smartphone market shipment declined by 4%. This is according to a new Counterpoint Research report, which states that online sales drove the segment to capture its highest ever market share.
If we look at the Indian online marketplace space, it’s majorly dominated by multi-brand retail stores like Amazon and Flipkart. However, the new report reveals that Xiaomi has been able to amass 11% of the online market share in the first quarter of this year. Tarun Pathak, Associate Director at Counterpoint Research said, “Offline expansion is a key strategy for the growth of these players. Having said that we believe that the online channel will continue to hold significant importance in a price-conscious market like India.”