Your personal brand is already out there, like it or not. It includes what people think about you and say behind your back or to your face. The Internet has also become a source of information about you and what you are saying. Rather than dismissing the concept of personal branding, attempt to understand it.
Personal branding hit mainstream vernacular when Tom Peters wrote an article in Fast Company called “The Brand Called You” in 1997. At this point in time, building a personal brand consisted primarily of your word-of-mouth reputation and paper resume. A lot has transpired since then.
