Thanks to Amazon Prime Day, mid-July has become a prime time for shoppers to snag deals, whether they’re looking for a laptop to take back to school or aiming to get an early start on their holiday shopping.
Yes, holiday shopping – in July.
Amazon’s Prime Day kicks off July 15 and for the first time will span 48 hours. But a shopping bonanza that began five years ago as a perk specifically for Amazon shoppers has now become an industry-wide event, joining Black Friday and Cyber Monday on the retail calendar as Amazon’s rivals launch their own big sales at the same time.
