An aggressive campaign at Target to let customers do more online is paying off.
The retailer on Wednesday exceeded first quarter expectations on just about every level, saying the same day services it’s rolled out, including picking up online orders at the store, drove more than 25 percent of comparable sales growth. That measure, which include sales at stores opened at least a year and online sales, rose 4.8% on top of traffic growth of 4.3 percent. Online sales soared 42% during the quarter.
