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Toy wars: Target, Party City prepare to battle for shoppers now that Toys R Us is gone

October 29, 2018

Via: USA TODAY

Shoppers may be wistful for Toys R Us this holiday season, the first in decades without the kiddie wonderland. But they’ll have no trouble finding plenty of gifts elsewhere to tuck under the tree.

Retailers are jockeying for a bigger piece of the $27 billion toy industry, wooing customers with in-store events, carving out more space for gizmos and games and battling for exclusives that shoppers won’t be able to get anywhere else.

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