Shoppers may be wistful for Toys R Us this holiday season, the first in decades without the kiddie wonderland. But they’ll have no trouble finding plenty of gifts elsewhere to tuck under the tree.
Retailers are jockeying for a bigger piece of the $27 billion toy industry, wooing customers with in-store events, carving out more space for gizmos and games and battling for exclusives that shoppers won’t be able to get anywhere else.