The retail giant hopes to win trust with consumers on the meat moving through China.
A decade ago in the United States, a deadly strain of E. coli in tainted spinach ripped through 26 states, killing three people and sickening more than 200. The outbreak represents what can happen when sourcing food—and tracing contaminations—goes horribly wrong.
“Consumers, in general, stopped eating spinach. Restaurants pulled it off the menu,” says Frank Yiannas, vice president of food safety at Walmart WMT 0.03% . “If you could track and pinpoint where that came from faster, you could alleviate all that and ensure consumer confidence continues.”
