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Why a state flagship will encourage all 30,000 of its students to open investment accounts

October 7, 2022

Higher ed leaders often focus on the financial choices students face, but the conversation overwhelmingly focuses on tuition costs and basic needs like housing and food.

The University of Kentucky is looking at another area. In September, it announced it will offer all of its students investment accounts by fall 2023. Students who enroll can also earn seed money to invest by completing program goals, like taking financial literacy courses.

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