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Why Apple’s Sinking in the World’s Biggest Mobile Market—Data Sheet

September 13, 2019

Via: Fortune

Apple’s newest iPhones sport faster processors, more cameras, and a lower price in the base models. But don’t count on those features to revive the company’s fortunes in the all-important China market, where customers don’t want to wait for 5G capability and already can choose from a wide array of cheaper, feature-packed handsets offered by Asian rivals.

The iPhone 11 launched Tuesday for about $50 less than last year’s base XR model. Many analysts interpreted the reduced price—the first time Apple has lowered the cost of a new generation of iPhones—as a deliberate effort to win back customers in China, where Apple has been losing market share to Huawei Technologies.

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