With the launch of Amazon (AMZN) Cash, Jeff Bezos is making a bid to expand the e-commerce giant’s reach to unbanked consumers, who operate outside the typical financial system and don’t have credit or debit cards. Companies from payment pioneer Paypal (PYPL) to rival retailer Walmart (WMT) and digital banking startup Bee are already courting customers outside the traditional finance sector.
Amazon has shown an unflagging drive to seek out new ways to reach customers, testing everything from drones to grocery delivery to brick-and-mortar bookstores.
