When WhatsApp announced on Thursday that it would start sharing data with its corporate parent, Facebook, some of its fans howled that the popular messaging service was betraying long-held promises to protect their privacy. But for the companies, angry users may pose less of a problem than the Federal Trade Commission, which serves as the country’s top privacy regulator.
Recall that in 2014, after Facebook GOOG -0.03% announced it would acquire WhatsApp, the FTC’s Bureau of Consumer Protection sent a stern letter to the companies warning them to honor their promises to consumers or face an investigation into unfair trade practices.